Giving it as a gift? It's on the gift list: Every gift
Where the 49 comes from
Warranty4/30
Heimat publishes no warranty. Unworn items can go back within 30 days, and a defect has to be reported when the parcel arrives.
Build22/30
It is 100% virgin merino on a finer 8-gauge knit with a single 9 cm fold-up brim, knitted in Germany. Finer merino is softer and wears through sooner than the chunky hats.
Track record11/20
The Trawler was Heimat's first product when the brand started in 2016.
Repairable12/20
There is no repair service, and a fine merino knit is harder to darn invisibly than a chunky one.
One short email when something new makes the list: an album to play, a game to buy, a film to watch, a book to read, tech worth buying, a thing that lasts. Nothing else.
How the score works
Things
Warranty, 30. What the company will actually fix or replace, read from their own policy.
Build, 30. Materials and construction, and whether there's anything to wear out.
Track record, 20. How long the maker has been making this well.
Repairable, 20. Whether you can get it fixed instead of replacing it.
A Keeper is our bet on what lasts. Some releases show it right away: the reviews, the players and the people behind them all point the same way, the way they did for Elden Ring. For albums, games, films, shows and books, 85 or above is a Keeper and 75 to 84 is worth your time. Things and tech need 80. We score everything again as time goes by, and a Keeper that fades loses the label. Nobody pays to be here or pays for a score. Every score links to where its numbers came from. Each one has a link to find it on Amazon, and as an Amazon Associate, Keepers earns from qualifying purchases.